Marketing & Social Media
How to Market Your Trade Business
The Complete Two-Volume Guide
Most tradespeople are brilliant at their trade and under-marketed for the quality of their work. How to Market Your Trade Business is the complete, practical marketing system for UK trade businesses — electricians, plumbers, heating engineers, builders, decorators, landscapers, roofers, window cleaners and more — covering every major marketing channel in 36 chapters across two volumes.
Volume 1 — Your Digital Foundations
builds your online presence from the ground up: identifying your ideal customer, creating a professional brand, building a website that turns visitors into enquiries, mastering SEO and Google Business Profile, using Facebook, Instagram, TikTok, YouTube and LinkedIn effectively, running paid advertising without wasting money, generating five-star reviews, and making clear-eyed decisions about Checkatrade, MyBuilder and the other lead platforms.
Volume 2 — Marketing Nobody Can Switch Off
shows you how to build the marketing assets you own outright: leaflets done properly, van signwriting and branded workwear, local networking and sponsorship, systematic word-of-mouth and partnership referrals, your own customer email list and campaigns, trust-building content, AI-powered marketing, full performance tracking, and the annual marketing plan that keeps your diary full through every season.
Every chapter includes step-by-step instructions, real UK costs, recommended tools (with free options), ready-to-use AI prompts and an action checklist — no jargon, no theory, no marketing experience needed. You don’t have to do everything: the businesses that get the best results implement five to eight channels thoroughly and build from there.
The destination? A business where the diary is full, customers arrive warm and pre-sold, and the marketing largely runs itself.
How to Market Your Trade Business
— The Complete Two-Volume System
The complete marketing system for UK trade businesses: 36 chapters across two volumes covering every channel — brand, website, SEO, Google Business Profile, social media, paid ads, reviews, lead platforms, leaflets, signwriting, networking, referrals, email, AI, and tracking. Practical, trade-specific, and written for people who’d rather be on the tools.
List of Marketing & Social Media Tools in the Marketing Bundle
- AI Prompt Library
- Email Templates Pack
- Google Optimisation Checklist
- Leaflet/Van/Workwear Design Pack
- 8 x Comprehensive Step by Step Marketing & Social Media Guides
- Marketing Calender Spreadsheet
- Enquiry Tracker Spreadsheet
