How to Market Your Trade Business – Complete Two-Volume Set | UK Trade Marketing
How to Market Your Trade Business — The Complete Two-Volume System
Every marketing channel available to a UK trade business, in one organised, practical system. 36 chapters. 12 parts. One full diary.
Most trade businesses are significantly under-marketed relative to the quality of their work. The challenge isn’t a lack of tools — it’s a lack of organised, trade-specific guidance that explains what to do, in what order, for what cost, and with what realistic expectation of return. That is exactly what this two-volume system delivers.
Volume 1 — Your Digital Foundations (Chapters 1–20):
identify your ideal customer, build a professional brand, create a website that converts, master SEO and Google Business Profile, use social media that suits your trade, run paid advertising without burning your budget, build a five-star review engine, and take a clear-eyed approach to Checkatrade, MyBuilder and the other lead platforms.
Volume 2 — Marketing Nobody Can Switch Off (Chapters 21–36):
directories, leaflets, van signwriting, branded workwear, networking, sponsorship, systematic word-of-mouth and partnership referrals, your own email list and campaigns, trust-building content, AI-powered marketing, full performance tracking, your annual marketing plan, and marketing as you grow beyond one person.
You don’t need to implement all 36 chapters. The businesses that get the best results typically implement five to eight channels thoroughly and consistently, then build from there. The goal isn’t coverage — it’s compounding: a marketing operation that improves every year because each activity reinforces the others.
The destination: a business where the diary is full, the customers arrive warm and pre-sold, and the marketing largely runs itself. That business is not out of reach for any trade in the UK. It’s 36 chapters away.
Short Blurbs for Listings
Volume 1 — 100-word blurb
Being brilliant at your trade has never been enough to fill a diary. Volume 1 of How to Market Your Trade Business gives UK tradespeople the complete digital foundation: identifying your ideal customer, building a professional brand, creating a website that converts, mastering SEO and Google Business Profile, using Facebook, Instagram, TikTok, YouTube and LinkedIn effectively, running paid ads without wasting money, generating five-star reviews, and making smart decisions about Checkatrade, MyBuilder and other lead platforms. Twenty practical chapters with step-by-step instructions, real costs, action checklists and ready-to-use AI prompts. No jargon. No theory. Just more work.
Volume 1 — 50-word blurb
The complete digital marketing foundation for UK trade businesses. Brand, website, SEO, Google Business Profile, social media, paid advertising, five-star reviews and lead platforms — 20 practical chapters with step-by-step instructions, real UK costs, action checklists and ready-to-use AI prompts. Written specifically for tradespeople. No jargon, just results.
Volume 2 — 100-word blurb
Digital platforms can change their rules, raise their prices, or switch you off. Volume 2 of How to Market Your Trade Business shows UK tradespeople how to build marketing they own outright: leaflets done properly, van signwriting and branded workwear, local networking and sponsorship, systematic word-of-mouth and partnership referrals, a customer email list and the campaigns that create customers for life, trust-building content, AI-powered marketing, full performance tracking, and your annual marketing plan. Sixteen practical chapters ending at the destination the whole system builds towards: a business that markets itself. Includes glossary and complete tools directory.
Volume 2 — 50-word blurb
Build marketing nobody can switch off. Leaflets, van signwriting, workwear, networking, sponsorship, referral systems, email marketing, AI tools, tracking and your annual marketing plan — 16 practical chapters for UK trade businesses, with step-by-step guides, real costs, checklists and AI prompts. The assets you own, working year after year.
Two-Volume Set — 50-word blurb
The complete marketing system for UK trade businesses: 36 chapters across two volumes covering every channel — brand, website, SEO, Google Business Profile, social media, paid ads, reviews, lead platforms, leaflets, signwriting, networking, referrals, email, AI, and tracking. Practical, trade-specific, and written for people who’d rather be on the tools.
Get Complete Marketing Bundle
And start building an online presence that brings customers to you, pre-sold and ready to book. Then continue with Volume 1 and Volume 2 to build the marketing assets nobody can ever switch off.
