How to Market Your Trade Business – Volume 2 | Referrals, Email & Local Marketing

How to Market Your Trade Business — Volume 2: Marketing Nobody Can Switch Off

Own your marketing outright — leaflets, signwriting, networking, referral systems, email lists, AI-powered content, tracking, and the annual plan that ties it all together.

Almost everything in digital marketing runs on platforms somebody else owns. Google can change its algorithm. Facebook can change its rules. Checkatrade can raise its prices. Volume 2 is about the other half of trade business marketing — the assets that belong to you, that no platform can take away, and that keep working year after year.

Picking up exactly where Volume 1 left off, chapters 21–36 cover the real-world marketing that tradespeople have always known works — done properly, systematically, and measured — plus the modern engine room: email marketing, AI-assisted content, and full performance tracking. It ends with the destination the whole two-volume system has been building towards: a business that generates more work than it needs to advertise for.

What's inside Volume 2

Part 6 — Directories and Citations (Chapter 21).

The free listings that strengthen your local search rankings — which ones matter, which to ignore, and how to keep your details consistent everywhere.

Part 7 — Local Marketing (Chapters 22–26).

Leaflets that still work when done properly (designed and printed for under £50 per thousand), vehicle signwriting and branded workwear that advertise every hour of the working day, local networking that pays for itself, and sponsorship that makes yours the name people already know.

Part 8 — Referral Marketing (Chapters 27–28).

The most powerful force in trade marketing — how to build a word-of-mouth system instead of leaving referrals to luck, and how to create partnerships with complementary trades that feed you work all year.

Part 9 — Email Marketing (Chapters 29–30).

The asset most trade businesses never build and always regret not building: your own customer email list, and the campaigns that turn a one-job customer into a customer for life.

Part 10 — Content Marketing (Chapters 31–32).

Creating content that builds trust, and how to use AI to produce in minutes what used to take evenings — posts, emails, leaflet copy, ad text and more.

Part 11 — Measuring Results (Chapters 33–34).

Tracking everything so your decisions run on numbers rather than guesswork, and building the annual marketing plan that keeps your diary full through every season.

Part 12 — Growing Beyond One Person (Chapters 35–36).

Marketing when you employ staff, and the final destination — building a business that markets itself.

Also included

Who this book is for

UK trade businesses that want marketing they own and control. Read it after Volume 1 for the complete system, or start here if your priority is referrals, repeat business and local visibility — every chapter stands on its own.

Get Volume 2 today

and build the marketing assets that keep working for you long after the ad budget stops.